Avoca Wealth Management
Avoca Wealth Management is a brand new financial adviser firm based in (x) in Scotland. Set up by Keith Small and Keiran Mellon, both with extensive experience in the sector, the challenge was to position the company in a crowded market where a lot of the competition has given little to no thought about brand and positioning. So there was a good opportunity to stand out.
We needed to understand exactly their aims and targets, so following the initial brief to create the new brand and website we started a period of consultation where we set on to distill the true objectives and motivations for the project. Our fact finding process, coupled with multiple conversations (video conferences, as it was at the height of the pandemic) yielded an abundance of useful material to work with. And coupled with ATEB’s extensive knowledge and experience in the financial market, the development was on to a winner.
The ATEB brand design service utilises the following iterative design process:
The process ensures the client is consulted throughout the design stage, whereby the initial client brief is used to develop the new brand which is subsequently presented twice to the client for feedback, ahead of the final design deliverable. The final deliverable is a brand package consisting of several formats, resolutions, colour modes and logo variations.
If further iterations of the above process are agreed with the client, additional time based fees will be charged.
First stop was to marry the concepts of the extensive experience of the team with a fresh and modern approach that would still be appealing to their target audience. The choice of typography was key for this, opting for a serif font with a modern twist: Charter for the brand and printed media and Source Serif Pro for digital applications.
The colour palette was also of paramount importance to achieve this so we settled with a largely monochrome set of light and dark greys that would set the modern and minimal tone, with a Gold accent to include the traditional value and the wealth concept back into it.
For the symbol, while we explored several other concepts and avenues, the flow, synergy and potential of the AWM letterforms couldn’t be ignored and proved the perfect choice. It not only resulted in a modern and elegant mark but also provided extensive capabilities for being used in textures and animations
For the WEBSITE, while we explored several other concepts and avenues, the flow, synergy and potential of the AWM letterforms couldn’t be ignored and proved the perfect choice. It not only resulted in a modern and elegant mark but also provided extensive capabilities for being used in textures and animations
Avoca has now a distinct new brand and a perfect platform to flourish in such difficult marketplace, positioned to lead and excel at maximising their clients investments
“Before we partnered with ATEB IT Solutions, we had an extremely outdated website and our branding was not up to par.
We chose ATEB IT Solutions to carry out a full brand re-design, along with a re-design of our website.
We worked very closely with ATEB’s senior designer, Juan. He provided excellent levels of support and kept us informed through every step of the way. Furthermore, he always responded very quickly to any queries we had.
During the process, we added several additional requests such as help with branding our social media channels. ATEB were always happy to help and gave us the same level of attention and care on every request we made.
Overall, ATEB IT Solutions provided unmatchable customer service with a tremendous quality of service that has resulted in our company now benefitting from a successful re-brand. Furthermore, we now have a modern website and social media presence that we can be proud of.
I would recommend ATEB IT Solutions to anyone looking to modernise their online presence.”
Keiran Mellon DipPFS, CertCII (DM)
INSPIRED? LET US WORK OUR MAGIC ON YOUR BRAND
If you would like your company to get the same treatment and elevate your business to new heights all you need to do is get in touch and we will do a free consultation to assess your needs.